Momentum is one of the best drivers

This is yet another argument for releasing fast.

I recently reread one of my favorite non-fiction books ‘The Art of Impossible’. It’s about how we can create the impossible. Like releasing an app in a week. (Seems impossible, right)

‘When we work hard toward an important goal - that is, when we pursue mastery - dopamine levels spike. But the real victory is a series of these spikes, day after day, after day. Emotionally, this series feels like momentum, which many peak performers describe as their very favorite sensation. “

Well, you maybe not see yourself as a peak performer, but you will soon be.

Let me tell you how:

Release that app.

And just like that, you are ahead of so many people that just talk about releasing.
Maybe, or even probably, your first version will suck.

But you did it. Be proud.

And to be honest. I’m writing this for myself. I’ve been postponing the release of my latest app since October.

So let’s do that together and release that app within the next 30 days, ok?

And do you know what will happen after that release? You will have your first subscriber.

And that will create momentum.

That first subscriber? A rush of dopamine.

That first 5 star rating? A rush of dopamine.

That first review from the bottom of the heart of a user. A rush of dopamine.

And as we discovered earlier, this creates momentum.

Treat yourself to a rush of dopamine. Release that app.